Here is an excerpt of what they had to say about the process from their portfolio:
Wonderful wanted to reposition itself to appeal to both corporate sponsors and Western artists breaking into the Asia market.
Through our Discovery phase, we found a company that understands the tenacity, savviness, and agility needed to succeed in the event and music industry, as well as the mystery and magic that characterizes its talent and events. We developed a promise to “Work Wonders” and built a logo and visual identity that exude the energetic, exciting, and uncanny personality behind Wonderful.
See more of their work here.